Revenue — TTM Totals
Total Revenue (TTM)
$242M
↑ +163% YoY avg
Wholesale Revenue
$122M
↑ +275% YoY avg
DTC Revenue
$62M
↑ +127% YoY avg
Amazon Revenue
$37M
↑ +133% YoY avg
Corporate Revenue
$21M
↑ +174% YoY avg
TTM EBITDA (Rolling)
$55.3M
as of Apr 2026
Monthly total revenue — Apr 2025 to Apr 2026
Revenue channel mix — TTM
Marketing
Website Sessions (TTM)
17.6M
avg 1.47M / mo
Web Conversion (avg)
0.86%
TTM average
Blended ROAS (avg)
3.1×
revenue per $1 ad spend
CAC (avg)
$134
TTM average
Social Followers (Apr '26)
573K
from 343K Apr '25
Email Subscribers (Apr '26)
546K
from 294K Apr '25
Social Impressions (TTM)
1.62B
avg 135M / mo
RPR — Returning Purchase
6%
TTM average
MER — Marketing Efficiency Ratio
Lower = better. % of revenue spent on ads.
Social impressions / views — monthly
Customer Service
CS Tickets (TTM)
71.5K
avg 5,958 / mo
Avg First Response
1:27
↓ from 8:00 (Apr '25)
Avg Resolution Time
8:48
↓ from 40:34 (Apr '25)
Response >4hr %
4%
↓ from 13% (Apr '25)
FAQs Published (TTM)
137
from 102 in Jan '26
Wholesale & Retail Doors
Retail Doors (Apr '26)
3,518
from 2,655 Apr '25
Revenue per Door (avg)
$3,608
TTM average
New Door Inquiries (TTM)
2,412
avg 201 / mo
New Doors Signed (TTM)
225
avg 19 / mo
WS Orders Received (TTM)
16,870
avg 1,406 / mo
Fulfillment Ratio (avg)
107%
fulfilled vs received
Product
Warranty Claims (TTM)
25,995
avg 2,166 / mo
Warranty Rate (avg)
4%
TTM average
Weeks of Supply — Ranger
8 wks
Apr '26
Weeks of Supply — Grande
27 wks
Apr '26
Weeks of Supply — Original
28 wks
Apr '26
Operations
WS Orders Fulfilled (TTM)
18,458
107% fulfillment ratio
WS Unfulfilled >2 Days
62
TTM total
DTC Unfulfilled >2 Days
119
TTM total
Finance
TTM EBITDA rolling (trailing 12 months)
Financial KPIs — summary
| Metric | TTM Total | Monthly avg | Status |
| EBITDA | $53.4M | $4.85M / mo | Positive |
| TTM EBITDA (rolling, Apr '26) | $55.3M | $44.2M rolling avg | Growing |
| Total Accounts Receivable | $150.8M | $12.6M / mo | Monitor |
| AR > 31 Days | — | $1.31M avg | 13% of AR |
| Credit Limit Exceeded | $6.5M | $2.18M / mo | Watch |
| Warranty Rate | 25,995 claims | 4% avg rate | Stable |
Human Resources
Total Headcount (Apr '26)
76
from 49 in Apr '25
Front / Back Office (avg)
2.5:1
TTM avg ratio
Sales + CS (Apr '26)
26
largest team
Community (Apr '26)
15
stable team
Finance (Apr '26)
8
from 4 in Apr '25
Operations (Apr '26)
11
from 7 in Apr '25
Headcount by department — Apr 2025 → Apr 2026
Sales+CS
Community
Marketing
Operations
Finance
Product